#shortvideo

Are GIF’s back-to-being-the-future? Are still images SO last year? What is a cinemagraph?

Welcome to the world of #shortvideo. Facebook counts just three seconds as a video view. Vine is laughing all the way to the Twitter newsfeed with its six second limit. Snapchat has a cool ten seconds for you to say your piece, but you better be ready to do it live and without edits. Twitter gives you thirty seconds tops – unless you’re buying an ad, and Facebook lets you pretty much run out the clock – unless you’re buying an ad. And your audience? They stopped watching after three seconds. Platforms and people are both insisting that we deliver our moving stories in short little bursts.

Speakers

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